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Startup & Product Terms

139 cards · 🇺🇸 English

Startup vocabulary from MVP to unicorn.

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Startup

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  1. 1Startup
    A company or project undertaken by entrepreneurs to seek, develop, and validate a scalable business model
  2. 2Unicorn company
    A privately held startup company valued at over US$1 billion
  3. 3Decacorn
    A startup company valued at over US$10 billion
  4. 4Hectocorn
    A startup company valued at over US$100 billion
  5. 5MVP (Minimum Viable Product)
    A prototype with just enough features to be usable by early customers who can provide feedback for future development
  6. 6Business model
    A plan for how a company creates, delivers, and captures value
  7. 7Product-market fit
    When a product successfully satisfies strong market demand and customer needs
  8. 8Bootstrapping
    Self-funding a startup using personal savings, revenue, or resources without external investment
  9. 9Pivot
    A strategic change in a startup's business model, product, or direction based on market feedback
  10. 10Burn rate
    The rate at which a startup spends its capital, typically measured monthly
  11. 11Runway
    The amount of time a startup can operate before running out of money
  12. 12Venture capitalist (VC)
    An investor who provides capital to startups with high growth potential in exchange for equity
  13. 13Angel investor
    An individual who provides capital to early-stage startups, typically in exchange for equity
  14. 14Seed funding
    Early-stage capital provided to help a startup get off the ground and develop its initial product
  15. 15Series A funding round
    The first significant round of venture capital financing after seed funding, typically for scaling the business
  16. 16Equity
    Ownership shares in a company, often given to investors or employees
  17. 17Valuation
    The estimated worth of a company, typically based on factors like revenue, growth, and market potential
  18. 18Dilution
    The reduction in existing shareholders' ownership percentage when new shares are issued
  19. 19Vesting
    The process by which employees earn their equity shares over time, typically 4 years
  20. 20Cliff in vesting
    A period (typically 1 year) before any equity vests, to ensure commitment
  21. 21Exit
    When founders and investors sell their stake in a company, typically through acquisition or IPO
  22. 22IPO (Initial Public Offering)
    When a private company offers shares to the public for the first time on a stock exchange
  23. 23Acquisition
    When one company purchases another company
  24. 24Term sheet
    A non-binding agreement outlining the terms and conditions of an investment
  25. 25Due diligence
    The process of investigating and verifying a company's business, finances, and legal status before investment
  26. 26Pitch deck
    A presentation used to pitch a business idea or startup to potential investors
  27. 27Traction
    Evidence that a startup's product is gaining market acceptance, typically shown through metrics like users, revenue, or growth
  28. 28Churn rate
    The percentage of customers who stop using a product or service during a given time period
  29. 29Customer acquisition cost (CAC)
    The total cost of acquiring a new customer, including marketing and sales expenses
  30. 30Lifetime value (LTV)
    The total revenue a business expects to earn from a customer over their entire relationship

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