Memorize 139 Startup & Product Terms: From Burn Rate to Crossing the Chasm
Master 139 startup and product terms with Flip It deck ML7032: funding rounds, SAFEs, valuations, CAC, LTV, churn, MVP, product-market fit and growth.
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Sit in one funding meeting and you will hear pre-money, SAFE, liquidation preference and 1-year cliff in the same sentence. Startup vocabulary is not jargon for its own sake — each term hides a number, a contract clause or a growth mechanic you are expected to already know. The Flip It deck Startup & Product Terms (deck code ML7032) holds 139 cards covering the funding stack, the metrics dashboard and the product process, term by term.
Study this deck: Startup & Product Terms
1 / 10Startup
Tap the card for the answer · swipe right if you knew it, left if not
Sample cards
| Term | Definition |
|---|---|
| Burn rate | The rate at which a startup spends its capital, typically measured monthly |
| Runway | How long a startup can operate before running out of money |
| Cliff in vesting | A period, usually 1 year, before any equity vests |
| SAFE | An instrument converting to equity in a future round, without being debt |
| Down round | A financing round at a lower valuation than the previous one |
| Viral coefficient | The number of new users each existing user brings in |
| North star metric | The single metric that best captures the core value a product delivers |
| Crossing the chasm | The jump from early adopters to the mainstream market |
| Technical debt | The cost of extra work caused by choosing quick fixes over better solutions |
| Two-sided marketplace | A platform serving two user groups that create value for each other |
Four vocabularies in one deck
Funding and cap table: seed, Series A, angel investor, venture capitalist, term sheet, due diligence, pitch deck, convertible note, SAFE, pre-money and post-money valuation, dilution, anti-dilution protection, liquidation preference, drag-along and tag-along rights, ESOP, stock options, sweat equity, board seat, revenue-based financing, equity crowdfunding, the JOBS Act, accredited investor, exit, IPO, acquisition — plus the valuation ladder unicorn ($1B), decacorn ($10B), hectocorn ($100B).
Metrics: CAC, LTV, MRR, ARR, gross margin, unit economics, churn rate, retention curve, cohort analysis, conversion rate, funnel analysis, NPS, KPIs, TAM/SAM/SOM, market penetration.
Product and process: MVP, build-measure-learn, lean startup, customer development, product-market fit and the PMF survey, roadmap, agile, sprint, scrum, wireframe, prototype, alpha and beta testing, user personas, journey maps, onboarding, time to value.
Strategy and growth: product-led growth, growth hacking, viral growth, network effects, competitive moat, first-mover advantage, disruptive innovation, freemium, B2B, B2C, B2B2C, SaaS, platforms, marketplaces, white label, licensing, franchising, vertical integration, the technology adoption lifecycle.
Two tips for studying this deck
1. Learn the near-synonyms in pairs, not alone. This deck is full of terms that only make sense against their opposite: pre-money vs post-money, up round vs down round, drag-along vs tag-along, accelerator vs incubator, alpha vs beta testing, horizontal vs vertical scaling, TAM vs SAM vs SOM. Study each pair on the same card review session and ask yourself what changes between the two? — that difference is exactly what an investor or interviewer will probe.
2. Attach a real number to every metric card. "CAC" recalled as a definition is worth little; "CAC €40, LTV €160, so LTV:CAC = 4:1" is knowledge you can use. Take your own product, a side project, or a public SaaS company's numbers and fill in CAC, LTV, MRR, churn and gross margin as you review. The definitions then become a dashboard you can read.
Pacing
Twenty cards a day finishes the deck in a week. Start with the funding block if you are raising, or with the metrics block if you are running growth — the cards are independent, so the order is yours.
Where to find it
Log in at flip-it.app and look up deck code ML7032 or Startup & Product Terms in the library. For wider coverage, see Master 359 Business Vocabulary Terms and, if you sell online, E-commerce Fundamentals & Metrics.
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