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Marketing: SEO, SEM & Social Media

79 cards · 🇺🇸 English

Digital marketing channels: search, paid ads and social.

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Marketing

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  1. 1Marketing
    The act of acquiring, satisfying, and retaining customers through creating, communicating, delivering, and exchanging value
  2. 24 Ps of marketing
    Product, Price, Place (distribution), and Promotion
  3. 3B2B marketing
    Business-to-business marketing: strategies geared towards selling products or services to other businesses or organizations
  4. 4B2C marketing
    Business-to-consumer marketing: tactics and strategies where a company promotes products and services to individual consumers
  5. 5SEO
    Search Engine Optimization: the practice of optimizing websites to rank higher in organic (unpaid) search engine results
  6. 6SEM
    Search Engine Marketing: paid advertising strategies to increase visibility in search engine results pages (includes PPC ads)
  7. 7PPC
    Pay-Per-Click: an advertising model where advertisers pay each time a user clicks on their ad
  8. 8Keywords in SEO
    Words and phrases that users type into search engines, which websites target to rank for in search results
  9. 9On-page SEO
    Optimization techniques applied directly on web pages (content quality, keywords, meta tags, headings, internal links, page speed)
  10. 10Off-page SEO
    Optimization activities outside your website to improve rankings (backlinks, social signals, brand mentions, domain authority)
  11. 11Backlinks
    Links from other websites pointing to your site, which signal credibility and authority to search engines
  12. 12Domain authority
    A metric (1-100) predicting how well a website will rank in search engines based on backlink profile and other factors
  13. 13Keyword research
    The process of identifying search terms and phrases your target audience uses to find products, services, or information
  14. 14Long-tail keyword
    Longer, more specific keyword phrases (3+ words) with lower search volume but higher conversion rates and less competition
  15. 15Meta description
    A brief summary (150-160 characters) of a web page's content displayed in search results below the title
  16. 16Title tag
    The HTML element that specifies the title of a web page, displayed in search results and browser tabs (50-60 characters)
  17. 17Google Ads
    Google's PPC advertising platform where businesses bid on keywords to display ads in search results and across Google's network
  18. 18CTR
    Click-Through Rate: the percentage of people who click on an ad or link after seeing it (clicks ÷ impressions × 100)
  19. 19CPC
    Cost Per Click: the amount an advertiser pays each time someone clicks on their PPC ad
  20. 20Conversion rate
    The percentage of visitors who complete a desired action (purchase, sign-up, download) out of total visitors
  21. 21Landing page
    A standalone web page created specifically for a marketing campaign where visitors 'land' after clicking an ad or link
  22. 22Google Analytics
    A free web analytics tool that tracks and reports website traffic, user behavior, and conversion data
  23. 23Organic traffic
    Visitors who arrive at your website through unpaid search engine results (not from ads)
  24. 24Paid traffic
    Visitors who arrive at your website through paid advertisements (PPC, display ads, social media ads)
  25. 25Bounce rate
    The percentage of visitors who leave a website after viewing only one page without interacting further
  26. 26Content marketing
    Creating and distributing valuable, relevant content to attract and engage a target audience (blogs, videos, infographics)
  27. 27Social media marketing
    Using social media platforms to promote products/services, build brand awareness, and engage with customers
  28. 28Major social media platforms for marketing
    Facebook, Instagram, Twitter (X), LinkedIn, TikTok, YouTube, Pinterest, Snapchat
  29. 29Influencer marketing
    Partnering with social media influencers who have large followings to promote products or services to their audience
  30. 30Engagement rate
    A metric measuring how actively users interact with content (likes, comments, shares) relative to reach or followers

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