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E-commerce Fundamentals & Metrics

86 cards · 🇺🇸 English

Core e-commerce terms and the KPIs that measure an online store.

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E-commerce

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  1. 1E-commerce
    Electronic commerce - commercial activities including electronic buying or selling products and services conducted on online platforms or over the Internet
  2. 2Three main areas of e-commerce
    Online retailing, electronic markets, and online auctions
  3. 3B2B e-commerce
    Business-to-Business - electronic commerce transactions between businesses
  4. 4B2C e-commerce
    Business-to-Consumer - businesses selling directly to individual consumers
  5. 5C2C e-commerce
    Consumer-to-Consumer - transactions between individual consumers (e.g., eBay auctions)
  6. 6D2C
    Direct-to-Consumer - manufacturers or brands selling directly to end customers without traditional retail intermediaries
  7. 7Mobile commerce (m-commerce)
    E-commerce transactions conducted through mobile devices like smartphones and tablets
  8. 8Dropshipping
    Shipping goods from a manufacturer or wholesaler directly to a customer instead of to a retailer, where the vendor holds no inventory
  9. 9EDI
    Electronic Data Interchange - system for exchanging business documents electronically between companies
  10. 10UNCITRAL Model Law on Electronic Commerce
    1996 international framework adopted by many countries to provide uniformity to e-commerce law worldwide
  11. 11ICPEN
    International Consumer Protection and Enforcement Network - formed in 1991 to tackle consumer problems in cross-border transactions
  12. 12Econsumer.gov
    An ICPEN initiative since 2001 - a portal to report complaints about online and related transactions with foreign companies
  13. 13Payment Services Directive (PSD)
    EU regulation governing payment services, implemented in the UK through Payment Services Regulations 2009
  14. 14Taobao villages
    Clusters of e-commerce businesses operating in rural areas of China, increasing rural incomes and entrepreneurship
  15. 15Hangzhou Internet Court
    A pilot program established in 2019 using AI to adjudicate disputes related to e-commerce and internet intellectual property claims
  16. 16Conversational commerce
    E-commerce conducted via live chat, chatbots, and voice assistants
  17. 17Online marketplace
    A platform that processes third-party B2C or C2C sales, connecting multiple sellers with buyers
  18. 18Pretail
    Engaging in pre-retail activities for launching new products and services before official launch
  19. 19T-Commerce
    Television Commerce - shopping through television platforms (term emerged around 2013)
  20. 20California Privacy Rights Act
    2020 law enacted through popular election proposition to control how electronic commerce may be conducted in California
  21. 21What agency regulates electronic commerce in the United States?
    The Federal Trade Commission (FTC)
  22. 22What does the Federal Trade Commission Act require about advertising?
    That advertising must be truthful and non-deceptive, including online advertising
  23. 23Fulfillment in e-commerce
    The complete process of order processing, warehousing, and delivery to customers
  24. 24Order fulfillment
    The process that online markets and retailers use to fill orders and deliver products
  25. 25Three flows of supply chain affected by e-commerce
    Physical flow (product/inventory), financial flow (payment/settlement), and information flow (data processing)
  26. 26Brick and mortar retail
    Traditional physical retail stores with actual buildings, as opposed to online-only retailers
  27. 27Retail apocalypse
    A trend of major U.S. retailer failures attributed to the rise of e-commerce, particularly Amazon
  28. 28What percentage did online sales increase during the COVID-19 crisis in the United States?
    25%, with online grocery shopping increasing by over 100%
  29. 29Digital wallet
    Electronic application for making online transactions and storing payment information securely
  30. 30Print on demand
    A fulfillment method where products are only manufactured after an order is placed

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