Memorize Attitudes, Persuasion and Social Cognition: 25 Social Psychology Flashcards
Elaboration likelihood model, cognitive dissonance, attribution, schemas: 25 real flashcards from Flip It deck JR9291 to lock in social psychology.
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Social Psychology Study Guide: 81 Flashcards on Conformity, Obedience and Group Dynamics
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Why does a $1 bribe change your opinion more than a $20 one? Why does a smiling presenter sell better than a solid argument — but only for a week? These are the questions behind JR9291 — Social Psychology: Attitudes, Cognition & Persuasion, a 25-card deck on Flip It covering the attitude and social-cognition half of an introductory social psychology course.
Study this deck: Social Psychology: Attitudes, Cognition & Persuasion
1 / 10Self-fulfilling prophecy
Tap the card for the answer · swipe right if you knew it, left if not
The cards that carry the deck
| Front | Back (condensed) |
|---|---|
| Elaboration likelihood model | Dual-process model: persuasion travels through two routes, central and peripheral |
| Central route of persuasion | Driven by facts, produces longer-lasting change, but requires motivation to process |
| Peripheral route of persuasion | Driven by superficial cues (smiling, clothing), shorter-lasting change, low motivation needed |
| Cognitive dissonance | Tension felt when attitudes are logically inconsistent, which can push attitude or behaviour change |
| Festinger's experiment | Participants paid $1 to lie about a boring task later liked it more than those paid $20 |
| Self-perception theory | Bem, 1972: when internal cues are unclear, we infer our own attitudes by watching our behaviour |
| Social comparison theory | Festinger, 1954: we evaluate our abilities and opinions against others when uncertain |
| Schema | Generalised mental representation that organises knowledge and guides processing, usually automatic |
| Internal vs external attribution | Behaviour explained by traits and character, versus by circumstances and situation |
| Self-fulfilling prophecy | A prediction that causes itself to come true, like investors selling because they expect a crash |
The full concept list
You will cover: attitude as a learned global evaluation, explicit versus implicit attitudes and their split between verbal and nonverbal behaviour, the Implicit Association Test and implicit racial bias, why general attitudes predict specific behaviour poorly, the five variable families that shape persuasion (communication source, message, audience, medium, context), social cognition, attribution, stereotypes as schemas, the ultimate attribution error, self-concept, self-schemas, automatic schema activation and the perceptual and memory biases it creates, and the WEIRD-sample problem in cross-cultural research.
Two ways to study it
Anchor the dissonance card on the direction, not the numbers. Everyone remembers $1 and $20; exams test which group shifted. Less external justification means you have to supply your own internally, so the $1 group changed their attitude. Say the direction out loud every time the card comes up.
Fix card 17 on your own copy. The deck defines ultimate attribution error with the wording of stereotype — the two backs are nearly identical. The real definition: explaining an outgroup's negative behaviour by their disposition while writing off their positive behaviour as luck or circumstance. It is the group-level version of the internal/external attribution pair two cards away, so study the three together.
One more pairing worth building: self-perception theory and cognitive dissonance both predict attitude change after behaviour, but for opposite reasons — dissonance needs discomfort, self-perception does not. Quiz yourself on which one applies when internal cues are weak.
Related reading
The companion deck on group behaviour is covered in Social Psychology Study Guide: 81 Flashcards on Conformity, Obedience and Group Dynamics.
Look for deck JR9291 in your library at flip-it.app — 25 dense cards, one sitting.
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