Master Marketing: Digital & Traditional in 137 Flashcards (4Ps, STP, B2B vs B2C)

Marketing exams love acronyms: 4Ps, 4Cs, 7Ps, STP, DAMP, PESTLE, PLC, ROMI. Knowing what the letters stand for is step one; knowing why the 4Cs replaced the 4Ps, or which promotional method dominates B2B, is what earns marks. The Flip It deck Marketing: Digital & Traditional (deck code NE9292, 137 cards) covers frameworks, segmentation, B2B vs B2C and about 40 named marketing types. Here is a memorization plan built around its actual cards.

Ten cards from the deck

The four blocks inside the 137 cards

1. Frameworks and philosophy — 4Ps (product, price, place, promotion), 4Cs, 7Ps for services (people, process, physical evidence), marketing mix, marketing concept, needs vs wants vs demands, production concept, selling concept, product orientation, customer orientation, societal marketing, green marketing, triple bottom line, marketing ethics.
2. Segmentation, targeting, positioning — STP, geographic / demographic / psychographic / behavioral segmentation, needs-based (benefit) segmentation, DAMP criteria, undifferentiated vs differentiated vs niche marketing, positioning, perceptual map, product life cycle stages.
3. B2B versus B2C — 7 P's of B2B, four purchaser categories (producers, resellers, governments, institutions) with the Mattel / Walmart / school examples, derived demand, reciprocity, leasing, formality, negotiation, customer concentration, purchasing volume, C2B and C2C, industrial marketing.
4. Marketing types and environment — content, digital, inbound, influencer, viral, word-of-mouth, guerrilla, loyalty, relationship, affinity, account-based, database, agile, real-time, mobile, SEM, email remarketing, destination, agricultural, global, social, services, multicultural, sustainable, visual, product marketing; plus PESTLE, macro / micro / internal environment, five stages of marketing research, market vs marketing research, ROMI, demand chain, advertising and media agencies, art director, copywriting, sales promotion, public relations, personal selling, product placement, branded entertainment, AMA journals.

Study tips specific to this deck

Learn the 4Cs as answers to the 4Ps, not as a separate list. The deck has four "X vs Y" cards for exactly this: consumer vs product, cost vs price, convenience vs place, communication vs promotion. Review them as pairs and you also get the "why" cards for free (the 4Cs answer the inside-out criticism of the 4Ps and fit the move from mass to niche marketing).

Turn the B2B/B2C cards into a two-column contrast table. Roughly 15 cards compare the two on demand, promotion, negotiation, distribution, volume, formality and leasing. Recreating that table from memory once is worth more than flipping the cards individually.

Group the marketing types by channel logic. Attraction (content, inbound, SEM), amplification (viral, word-of-mouth, influencer, guerrilla), retention (loyalty, relationship, email remarketing, database), audience (multicultural, destination, agricultural, global). Four buckets hold nearly 30 cards.

Getting started

Search deck code NE9292 in the Flip It library at flip-it.app. Start with block 1 and block 3, which contain the highest-yield exam concepts, then run the marketing types as a quick daily sprint. For adjacent business vocabulary, see the guide to the Accounting Essentials deck.